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Postcard marketing examples11/22/2023 ![]() The postcard may be one of the best formats to carry your message. Finally, hit the Applied Selected Filters button to carry out the search and find many marketing postcard examples. Simply check on the box to the left of Postcard to exclude the other formats. Next, click on the downward-pointing arrow at right to reveal your format choices. Click on the plus sign to activate the menu, then scroll or swipe down to Format Type. On the left side of the page, you’ll see Direct Mail Filters as one of the options under Filters. Here’s how to filter your search and find postcards in our database.Īfter logging in to the website, click on the Search option from the Dashboard. As of October 2020, the database includes 17,924 PDFs with postcard campaigns. Who’s Mailing What! includes postcards from every category of direct mail. Get an Edge by Learning from Postcards in Who’s Mailing What! But there’s also a CTA that’s implied by the coupons included on the card. The address side of this postcard from supermarket chain Winn-Dixie mainly promotes downloading the store’s app by scanning the QR code provided. It must stand out from the rest of the copy, so it won’t be missed. Scan this QR code for your personalized offer.Come in to our COVID-19 compliant office at 123 Main St.Whatever your call-to-action (CTA) says, whether it’s: Remember how I was talking about readable type? Apply the same reasoning when you tell the customer what action you want them to take. This mailer from food delivery service Doordash uses vivid photography to whet the appetite of customers, an important AIDA tactic. So break it up! Give their eyes a break by using photos, graphics, or other visuals. Let’s face it: you can be the best copywriter in the world, but on a postcard, using only words to attract the attention of a prospect will not work for many, if not most, prospects. Using negative or “white” space sets certain elements of your design apart so that they’re easily noticed by your customer, like in the example below from Houston Methodist, a healthcare provider. On this postcard, auto maintenance chain Meineke describes what’s involved in one of its services by using a box graphic and bullet points.īe smart about your postcard design and don’t crowd either your headlines, copy, or visual components on the postcard. Make it easy for them to understand your product or service, for example, by positioning bullet points or other graphic elements. Your postcard is meant to be quickly scanned by the customer. The postcard below from the apparel brand Gap shows that keeping things simple emphasizes the importance of the offer.ĭo customers read copy? Yes, of course they do! But what makes for readable and engaging copy in a letter or brochure isn’t the same on a little old postcard. Don’t get cute or flashy - just concentrate instead on making sure that your copy and graphics are legible. If their eyes are constantly adjusting to different styles, fonts, type sizes, and colors, you will lose them. This postcard from supplement company TrueHealth has a simple but effective offer.īe smart about your postcard’s use of typography to attract the attention of customers and prospects. Reach out to a consumer who abandoned their website shopping cart.Spotlight something new: a store, product or service.Remind recipient of a needed service or renewal.Reward customer loyalty or show appreciation.Build your brand or business, like a real estate practice.Put simply, you want your target to focus on one thing only. Keep in mind that postcards are best when limited to a single use, instead of promoting many different offers or trying to reach multiple audiences. Focus on One Goalīefore you start, think about your strategy. These postcard ideas will help you sharpen your direct mail campaign. Postcard marketing is all about focusing with laser precision on what makes this format powerful and using those features to your campaign’s advantage. And in the right hands, they can deliver the best ROI (return on investment) as well.īut knowing what to do, even for such a simple piece of mail, isn’t easy. ![]() Postcards are the simplest and most economical format you can use in direct mail marketing.
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